Users will soon have a fresh option that permits them to cut down on the quantity of AI-created content appearing in their streams. This move comes as the platform disclosed that it currently hosts more than 1 bn content made with AI.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a widespread rollout. This development coincides with a increase in AI content, spurred by recent AI video creators.
AI Proliferation Online
Recent reports that approximately one in 10 of the quickest rising channels on a competing service primarily display AI-generated videos. A considerable share of this material is classified as low-quality AI content, a phrase for substandard, bulk-generated content that is frequently absurd or dreamlike.
Based on user feedback that numerous viewers enjoy content made with AI tools, including AI artwork to informative clips, and we intend to offer the community the power to see more or less of that, according to their own likes,” stated a company executive.
Volume and Proportions
TikTok shared that there are currently 1.3 billion videos on its app labeled as made with AI. Overall, over 100 million media items are added to the app every day, making AI-generated material a relatively small percentage of its complete catalog.
Customizing Your Feed
Users will be capable of reduce or increase the level of artificial media they view by accessing the content preference setting in the app and picking “AI-generated content”. Other topics that can already be modified under the tool include politics, fashion, beauty, and movement.
Content Labeling and Policies
Its guidelines mandate users to tag convincing AI-made content, and it bans malicious deepfakes of celebrities or crisis events. Any authentic-looking artificial content that is unmarked can be deleted under its terms of service.
Furthermore, the platform will now add an “AI-made” label to content produced via its proprietary AI systems, or identified by an cross-platform project for identifying content made by AI. This action is aimed to deter users from seeking to evade the disclosure requirement.
Responsible AI Funding
The platform is furthermore introducing a two million dollar awareness program for professionals and institutions to produce learning resources about ethical AI use. This initiative will benefit charitable organizations specializing in training computer science.
Content Safety Approach
TikTok has justified its moderation strategy, following discussion over proposals to make redundant hundreds of safety staff in the United Kingdom. TikTok is planning to cut 439 jobs in its user protection department in the UK capital, with trade unions and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A trust and safety lead clarified that staff-based oversight would continue to be important, but automated tools can protect employees by filtering out the most harmful content before it has to be seen by people. TikTok stated a notable drop in shocking and graphic content reviewed by safety staff over the last 12 months due to intervention by its automated systems.
It is vital to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s very important to reduce exposure to unsafe media as swiftly, which is why a lot of the machine support is really helping us work at speed.”
